Another sign that your business would benefit from a rebrand is if it’s聽been “in the process” of changing before.

A brand needs to be consistently represented in each medium. This means that the logo and terminology on the website聽and your聽brick and mortar location聽need聽to be the same. Many small businesses underestimate the importance of everything being uniform.

When it isn’t, customers may not realize that all of the聽collateral聽belongs to the same company.