Peet鈥檚 Coffee & Tea

Scope of the Project: More than 100 unique vehicles
Location: Based in CA, but have locations across the U.S.
Timeline: On-Going

Challenge:

As Peet鈥檚 continues to expand their presence, brand continuity becomes more and more important. Historically, vehicles were branded in their home market. This provided for an inconsistent brand message as well as varying degrees of durability and image accountability. Peet鈥檚 has been on an aggressive new store growth pattern. Additionally, with the acquisition of the Caribou brand, image became increasingly important.

Action:

Peet鈥檚 turned to 成人视频, Inc. to adapt their impactful images on their existing and new fleet. 成人视频, Inc. produced custom graphics for each vehicle type that were consistent from market to market. 成人视频, Inc. also provided the application service anywhere in the US that Peet鈥檚 needed a vehicle branded. This insured consistency and that the graphics were produced using premium processes for graphic durability. Peet鈥檚 was relieved of the responsibility of sourcing their graphic needs market by market, coordinating the implementation, or worrying about the durability of their investment.

Result:

Peet鈥檚 & Caribou now have a consistent, durable, impactful fleet brand presence across the US. Peet鈥檚 has a partner that appreciates the value of their time and, more importantly, the Peet鈥檚 and Caribou brand.